Kylie Cosmetics Spreads a Little Love with New Valentine Collection
By MELODY RIVERA
On February 3 at 3 p.m. PST, Kylie Cosmetics launched its limited-edition Valentine’s Day line. The new collection includes 16 new formulas and shades with every product named and packaged to fit the theme. It also offers a variety of lip options including, two matte lip kits, three lip balms and three glosses. For the eyes, there is a 12-pan palette with heart-shaped eye shadows and a set of lashes. Last but not least, we have the face items which include a golden powder highlighter with buildable brush sticks available in three different shades.
This new line is cruelty, paraben, and gluten free. It is also vegan and clean. The price range of the collection ranges from $17 to $48. A lot of people are excited for the launch including certified professional makeup artist Maria Glamella. She has already picked up this collection from her local Ulta Beauty.
“Kylie Cosmetics never seems to disappoint. Their products are very easy to use and this Valentine’s Day line features so many beautiful shades that are so pigmented.” Glamella said.
This brand has been around since 2015 and the main product that they have stressed is their lipsticks. In fact, they are so confident in their products and their shade range that this line’s featured lip glosses and balms are only being sold as sets. This has not stopped customers from buying the products. Ulta Beauty makeup consultant Evelyn Jones says she is not surprised by the sales.
“Kylie Cosmetics never seems to disappoint. Their products are very easy to use and this Valentine’s Day line features so many beautiful shades that are so pigmented.”
“The product speaks for itself. I have tried every product from the line and just like the rest of this brand’s lip products, they leave my lips feeling amazing,” Jones said. “I can assure you will not have to touch up your lips with the matte lip kits.”
Kylie Jenner debuted the line and its collection on her Instagram with a photoshoot of her laid across a bed covered with pink silk sheets with a pink bodycon dress with a red heart cut-out. An insider from Kylie Cosmetics said they had a specific image in mind when coming up with this collection’s release.
“We wanted to make it look very decadent and embody the holiday with a lot of red and pink to surround the models and Kylie,” the source said. “It needed to look like the perfect Valentine’s Day in every picture.” Although the decor was beautiful, the main attraction was her makeup which was completely created by this collection. Jenner’s team created a cut crease with the “Adore You” shade in the inside and a black liner following all around the edges. If you want to check out the collection, you can visit your local Ulta Beauty or shop from the Kylie Cosmetics website.